Our Story
Bridging the Gap in MedTech Innovation
At SY Associates, our journey began with a singular vision: to empower small MedTech companies to navigate the complex terrain of market research and drive innovative product development. Recognizing the unique challenges faced by emerging players in the healthcare technology sector, we sought to create a consultancy that not only offers expert guidance but also a partnership that understands and believes in the transformative potential of their ideas.
Rooted in Rich Healthcare Experience
Our foundation is built upon our diverse team’s collective wisdom of over 40 years of healthcare experience. This deep well of knowledge spans various facets of the industry, from clinical settings to technological advancements and from patient care to the boardrooms of healthcare giants. Our team members have witnessed the evolution of healthcare technology firsthand and understand the nuances and complexities that define this ever-changing landscape.
A Passion for Empowering Innovators
The inception of SY Associates was fueled by a passion for innovation in the healthcare sector. We saw the struggles of small MedTech companies trying to make a mark in a domain dominated by large corporations. We aimed to level the playing field, offering these ambitious innovators access to top-tier market research capabilities and strategic product development insights previously out of reach.
Our Values
Practical Innovation
We focus on real-world innovation. Our team works closely with small healthcare companies to turn fresh ideas into usable, effective healthcare products. We’re not just about thinking differently but about making those ideas work in the real world.
Hands-On Collaboration
We roll up our sleeves and work alongside you. Understanding your product and market is our priority. We dive deep into market research and use these insights to guide your product strategy, ensuring it’s tailored to your unique challenges and goals.
Honest Guidance
Our advice and research are always straightforward and honest. We provide clear, data-backed insights to guide the development of your products. Your trust is important to us, and we earn it by being transparent and direct in all our communications.
Our Key Offerings
Market Research Expertise
Dive deep into the medtech landscape with our exhaustive market research services. We provide insightful analysis, identifying trends, opportunities, and competitive dynamics to inform your strategic decisions and position your business for success.
Product Strategy
Elevate your product offerings with our expertly crafted product strategies. From conceptualization to market readiness, we guide you through every step, ensuring your products perfectly align with market needs and expectations.
Commercial Launch Support
Launch with confidence with our comprehensive support services. We help you navigate the complexities of introducing new products to the MedTech market, ensuring a smooth, impactful, and successful product debut.
Our Team
Alex Chao
Product Management & Strategy
Alex is an expert in MedTech with 18 years of global experience, specializing in product management, strategy, and market research.
USC and IMD alumnus, his healthcare career has taken him to the US, Germany, Switzerland, and Korea. His expertise encompasses Remote Patient Monitoring, Diagnostic Cardiology, and Digital Health. His career includes hands-on product development and leadership roles in digital health innovation at Biotronik, Spacelabs Healthcare, and Samsung.
Alex focuses on advancing healthcare technology. Fluent in Mandarin and English. Alex holds a CPHIMS certification. He is dedicated to merging cutting-edge technology with strategic business solutions in healthcare, constantly seeking new ways to enhance patient care and healthcare efficiency through innovation.
Sue Yoon
Market Research & Clinical Operations
Sue is a dynamic leader in Digital Health and MedTech, brings over a decade of expertise in product strategy and market research.
At Research2Guidance, she excels in leading transformative digital health projects and engaging with top medical device and pharma firms. Her strategic insights have propelled companies into leadership positions in the digital health landscape. An adept partnership architect, Sue has forged critical alliances, driving business growth in healthcare.
In addition to her corporate achievements, Sue has an extensive 12-year background in clinical leadership. As a charge nurse, she led ICU and Neurology units, demonstrating exceptional skill in managing complex healthcare environments. This blend of clinical and corporate experience uniquely positions her in the healthcare sector, embodying a deep understanding of patient care and industry dynamics.