One of the critical aspects of launching a successful medtech product is understanding who will be footing the bill. Whether it’s patients, payers, or providers, each customer type has unique needs and priorities that must be addressed through tailored marketing… Read More »Who’s Paying for Your MedTech Innovation?
Hello Readers! I hope this post finds you well. I’ve been quite busy with several exciting projects recently, which has kept me from posting as often as I’d like. However, during a recent call with a company’s management team, I… Read More »Getting close to your customers
AI in Healthcare The potential for Artificial Intelligence (AI) to transform healthcare is vast, offering new pathways for enhancing diagnostic accuracy, personalizing treatment plans, and streamlining healthcare services. This short introduction is for anyone curious about AI’s role in modern… Read More »Understanding AI in Medicine: Classical Machine Learning vs. Neural Networks
In the ever-evolving landscape of medical technology (MedTech), companies are constantly seeking innovative strategies to monetize their offerings. The allure of recurring revenue, exemplified by giants like Netflix, has made subscription models particularly attractive. However, it’s crucial for MedTech firms… Read More »Navigating Pricing Models in MedTech: Subscription vs. One-Time Fee
In an unsurprising turn of events, Supersapiens, a promising entrant in the medtech and healthcare industry, recently announced its closure. The company, known for leveraging Abbott’s Freestyle Libre—a groundbreaking medical product for glucose monitoring—sought to revolutionize how athletes monitored and… Read More »Supersapiens: A Cautionary Tale of Ambition and Accessibility in Medtech
Introduction The healthcare sector is undergoing a digital revolution, with technology reshaping patient care and accessibility. Leading this transformation is Amazon with its groundbreaking Amazon One Medical program, a direct result of its 2022 acquisition of One Medical. This detailed… Read More »Exploring Amazon One Medical: A Revolutionary Healthcare Model
Happy New Year! As we embark on 2024, we’re excited to present our first post of the year, tailored for those new to the medical device industry. This article will guide you through the intricate world of medical device classifications… Read More »Navigating Medical Device Classifications: A Primer for Industry Newcomers
Introduction In the complex landscape of healthcare, three key stakeholders stand out for their roles and interactions: the patient, the provider, and the payor. This blog post will explore the distinct roles of each stakeholder and how their interplay presents… Read More »The Triad of Healthcare: Patients, Payors, and Providers