Posts related to launching a product
In a groundbreaking announcement, the Centers for Medicare & Medicaid Services (CMS) has unveiled its new Transitional Coverage for Emerging Technologies (TCET) pathway. This initiative promises to transform the landscape for medtech startups by providing a clearer, faster path to… Read More »CMS Announces New Pathway for Breakthrough Device Reimbursement
One of the critical aspects of launching a successful medtech product is understanding who will be footing the bill. Whether it’s patients, payers, or providers, each customer type has unique needs and priorities that must be addressed through tailored marketing… Read More »Who’s Paying for Your MedTech Innovation?
In the ever-evolving landscape of medical technology (MedTech), companies are constantly seeking innovative strategies to monetize their offerings. The allure of recurring revenue, exemplified by giants like Netflix, has made subscription models particularly attractive. However, it’s crucial for MedTech firms… Read More »Navigating Pricing Models in MedTech: Subscription vs. One-Time Fee
In an unsurprising turn of events, Supersapiens, a promising entrant in the medtech and healthcare industry, recently announced its closure. The company, known for leveraging Abbott’s Freestyle Libre—a groundbreaking medical product for glucose monitoring—sought to revolutionize how athletes monitored and… Read More »Supersapiens: A Cautionary Tale of Ambition and Accessibility in Medtech